Ken Larsen's web site - Ephesus-Fordham has been rebranded as Blue Hill District
August 29, 2017 Daily Tar Heel: http://www.dailytarheel.com/article/2017/08/mixed-used-development-rebranded-as-blue-hill-district
To me, this is another "developer/politician trick" ... You rename a controversial project to cover up its ugly history, so that when people do Google searches they can't find the ugly history. The ugly history of Blue Hill/Ephesus Fordham can be found here.
The rebranding cost Chapel Hill taxopayers $ 24K.